Seoul is more than just the capital of South Korea; it’s the heart of the global K-Pop phenomenon. For K-pop fans, visiting Seoul means stepping into the vibrant world where their favorite idols live, perform, and create. Here’s our guide to the top K-Pop landmarks every fan should explore when visiting Seoul.

1. SMTOWN Store (SM Entertainment Headquarters)

Located in the upscale district of Gangnam, the SM Entertainment building is a must-visit for fans of artists like EXO, Red Velvet, NCT, and Aespa. The SMTOWN Store offers exclusive merchandise, albums, and memorabilia. You can also visit the SMTOWN Museum to see life-size photos, costumes, and interactive exhibits dedicated to their artists.

2.Hallyu K-Star Road

If you’re strolling through Gangnam, you can’t miss Hallyu K-Star Road. This street is adorned with adorable “Gangnamdol” statues, each dedicated to a famous K-pop group such as BTS, SHINee, and Girls’ Generation. It’s the perfect spot for selfies and group photos to commemorate your trip.

3. MBC World (Korean Broadcasting Center)

MBC World is Korea’s first broadcasting theme park, offering fans a unique way to interact with K-Pop and K-drama stars through virtual reality and holograms. Dance with idols in augmented reality, or even host a mock music show to fulfill your dreams of being a star.

4.COEX Starfield Library

This iconic library, located in COEX Mall, is not only an architectural marvel but also a common backdrop in K-pop music videos and idol photo shoots. You might even spot idols shopping or taking breaks in this area, as it’s near various entertainment company offices.

5. JYP Entertainment Building

Fans of Stray Kids, TWICE, ITZY, and NMIXX shouldn’t miss visiting the JYP Entertainment headquarters. While entry is restricted, the building itself is a popular spot for fans hoping to catch a glimpse of their favorite idols. The café nearby, Soul Cup, is known for being frequented by JYP artists.

6. Han River Parks (Yeouido Hangang Park)

Many K-Pop stars are known for spending time at the Han River, especially for picnics or casual hangouts, as seen on various variety shows. Pack a meal or grab some snacks from the nearby convenience stores, and enjoy an afternoon like a true local. You might even find yourself joining an impromptu dance cover group practicing along the riverbanks.

7. Entertainment Company Cafés

Several entertainment companies have affiliated cafés where fans can buy exclusive goods and enjoy K-Pop-themed drinks and snacks. YG Entertainment’s café, The SameE, is a great example. It's adorned with BLACKPINK and TREASURE-themed decor, making it a must-visit for fans of YG artists.

8. Hongdae Street

Known for its youthful and artistic atmosphere, Hongdae is a vibrant area filled with busking performances, including K-pop dance covers. You’ll find plenty of K-Pop merchandise shops and themed photo booths where you can take fun photos with props and idol backgrounds.

9. Music Show Recordings (Inkigayo, Music Bank)

For those lucky enough to secure tickets, attending a live recording of a music show is an unforgettable experience. Shows like Music Bank and Inkigayo showcase the latest K-pop performances, and fans can cheer for their favorite groups in person.